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Meanwhile, people that class themselves as the head of a company or business owners make up a surprisingly large one-in-ten (11%) of the online dating population.
Interestingly, we also found that 31% of people that are married or living with a partner are using online dating.
But the way we communicate, meet and express our love has changed dramatically since then, and when Pew Research Centre repeated the study ten years later, the number that considered online dating to be a good way of meeting people had grown to 59%.
While many different types of people go online to date – and they do it for multiple reasons, our study also asked people about what they get up to when they are dating online, in order to understand the potential security implications. We found that a worrying number of online dating users are, through their profiles, placing sensitive information about themselves into the public domain, which could potentially lead them to harm if the information was to fall into the wrong hands.
It improves the chances of a user actually liking the person they’re going to meet on a date (because they can search for people that meet certain criteria), and, if you believe the online dating services themselves, an increasing number of people are also now finding lasting and meaningful relationships online.
Considering all of this, perhaps it’s no surprise our study found that as many as 32% of Internet users are dating online.
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Online dating provides users with the ideal place to meet people that have similar likes, dislikes and character traits to them.