Dating branding irons
One of the greatest advantages of branding irons is that they are an inexpensive solution.The marking surface can be easily customized with almost any design and they are long lasting with minimal maintenance.Branding is possibly the most practical and economical way to permanently mark almost any material other than metal or glass. Fine furniture, timber and other woodcrafts are frequently branded to advertise a trademark, logo or manufacturer’s name or to “sign” or individualize a craftsman's work.Branding is also used to identify tools or equipment for personal or security purposes. What makes branding irons a good marking solution over other options?In the modern era, the concept of branding has expanded to include the marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers.The key components that form a brand's toolbox include a brand's identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies.A commodity brand is a brand associated with a commodity.The word, brand, derives from its original and current meaning as a firebrand, a burning piece of wood.
A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business.
Branding irons are also easy to use, making them ideal solutions for artists or craftspeople looking to quickly make a lasting mark.
This is especially true because the same branding set up can be used to mark any number of materials.
Using a branding iron When making a branded mark with a hand held or drill press branding iron there are 5 factors that determine the successful outcome of the mark: Learn More To learn more about how to successfully brand, download our free How to Make a Quality Brand guide.
The guide will provide you with a detailed explanation of all five factors that make a successful brand.